Capabilities

You already have the pieces, a product, sales, purpose, a team, but somehow the business still cannot get the growth and traction because the pieces don’t tell the story. I find where the commercial engine falls short and turn it into one narrative leadership and sales can take to market.

  • I examine and question what leadership believes, what sales actually says, and what the market hears. The stall is usually in the gap between those three, not in a missing campaign.

  • All of it or part of it, depending on what you’re looking for. Revitalization or a new positioning, comprehensive portfolio alignment, integration and more. The end result is a high functioning brand your team can put into the market and be proud of.

  • M&A is not about the logo. It is about how two companies can go to market and get 4xs the results. .

    You get an unvarnished read on what to keep, endorse, or retire with language leadership can use while the migration is underway.

  • If you can’t put it to use in a granular, sticky manner then it’s pointless. Voice and tone has never been more important.

    This is not paid media and it is not an analytics retainer. It is senior comms support so the story your customers get to hear is what they need and desire.

If you already know where the story is falling short, email Sheryl@Tugboatbranding.com.